373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand

Today I have an extra special guest on the show, Dr. Robert Cialdini. Dr. Cialdini's book "Influence: The Psychology of Persuasion" literally changed my life and is responsible for teaching me how to sell online, how to influence people and how to run a successful online business. In this episode, we discuss how to use influence and persuasion to create a powerful ecommerce brand.