454: From 0 To Millions: His Inc 500 Business Turned A Simple Idea Into A Multi-Million Dollar Empire W/ Mike Barnhill

Today, I have my good friend Mike Barnhill on the show. Aside from having a sexy voice and being the lead singer in a rock band called Hydrafighter, Mike and his brother Patrick started an e-commerce store selling ID badges over at Specialist ID. This business has been featured in the Inc 500 for the past seven or eight years and they make millions selling what seem like mundane and saturated products. Today we're going to learn how and why they are so successful.