128: Unlocking the Secrets to Clean Beauty with Catie Wiggy

In this episode, we venture into the world of clean beauty with the expert, Catie Wiggy.  She shares the latest trends and innovations, from technology's role in skincare to ingredient-conscious choices. Catie guides us in crafting personalized skincare routines and discusses beloved skincare lines, gender-neutral routines, and strategies for battling acne at any age. Discover the newest skincare tools and the age-old beauty secret of rice water. Whether you're a skincare enthusiast or a newcomer, Catie Wiggy's insights will empower you to achieve cleaner, healthier, and more radiant skin. Catie Wiggy is a Clean Beauty Esthetician and Founder of Creative Beauty Collective, a women-driven boutique consulting team focused on supporting clean CPG indie brands. With 20+ years of experience as a marketer, brand educator, clean product formulator, and Licensed Master Esthetician, Catie's one of the driving forces behind increased natural consumer awareness and promoting clean indie brands.   With a unique blend of expertise in both marketing and skincare, Catie has established themselves as a true innovator in the industry. Catie has worked with a wide variety of brands throughout her career and spent 13+ years as the Executive Vice President of Marketing and Product Innovation for a leading CPG company. She has a proven track record of developing effective marketing strategies that drive growth and generate revenue.  Catie is a go-to skincare and green beauty expert and contributes to various magazines, TV segments, radio shows, podcasts, and consumer events. She is a member of the STYLECRAZE medical review board team and an on-air Clean Beauty news contributor across regional and national networks.   When Catie gets a bit of free time she spends it cooking, traveling, and hanging with her husband, two kids, and rescue dog. Listen in as we talk about: [2:20] What she is working on in the clean beauty world [3:00] How technology plays into clean beauty [4:40] Paying attention to the ingredients we are using on our skin [7:00] Effective products and how we make them work for our common skin problems [9:15] An ideal skincare routine [13:40] Skincare lines she is loving right now [14:55] Should men follow the same skincare routine as women [16:50] Acne and how to handle it at different stages of our lives [21:35] Tools to help you get brighter and cleaner skin [22:50] Rice water as a beauty tool Resources mentioned in this episode Sign Up for Natalie’s Newsletter  Shop my favorites: www.natalietysdal.com/favorites  Listen to our first episode with Catie: https://www.natalietysdal.com/post/episode-17-clean-beauty-it-s-more-than-skin-deep-with-catie-wiggy Review the podcast: https://ratethispodcast.com/natalie Connect with Catie Instagram: https://www.instagram.com/catiewiggy LinkedIn: https://www.linkedin.com/in/catie-wiggy/  Facebook: https://www.facebook.com/catie.wiggy  https://creativebeautycollective.com/    Connect with Natalie Instagram: https://www.instagram.com/ntysdal/  YouTube: https://www.youtube.com/@ntysdal Facebook: https://www.facebook.com/NatalieTysdal/  Website: https://www.natalietysdal.com