#007: Uber's Experience with End-User Perception in Localization with Renato Beninatto
The Native Experience Podcast: Translation, localization and multicultural marketing discussions - A podcast by LEXIGO.COM
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Send us a textOn this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization.Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a consultant with Uber, where he did a study about customer perception of quality that saved them 4 million dollars per year. With th...
