#009: Making People Feel Like They Are Home: Creating the Ultimate Native Experience with Cynthia Dearin
The Native Experience Podcast: Translation, localization and multicultural marketing discussions - A podcast by LEXIGO.COM
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Send us a textOn this episode of The Native Experience, Cynthia Dearin, the founder of Dearin & Associates, joins us to discuss her experience in the international business world. She has some pretty crazy stories to share initially!Cynthia also shares insights from her two books and discusses the importance of understanding local cultures and preferences when expanding into global markets. She gives examples of companies like Starbucks and McDonald's that have both had successes and fail...
