#013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony Lee
The Native Experience Podcast: Translation, localization and multicultural marketing discussions - A podcast by LEXIGO.COM
Categories:
Send us a text On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo. In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums deliver their messages and agendas. We also discuss mono-, multi-, cross- and intercultural communication, and how Australian businesses...
