40. Retail after Covid, the experience economy

Nobody is kidding themselves that the retail market is going to be the same when Lockdown has stopped - names will vanish, already-squeezed margins will shrink. This is why retail consultant Meredith O'Shaughnessy thinks shops will have to focus on experience rather than shifting items - she tells near futurist Guy Clapperton more. A slightly earlier release than normal as our usual Friday would clash with a bank holiday.