Colin Strong 'Behavioural Change and Behavioural Science'

Series FourThis episode of 'The New Abnormal' podcast features Colin Strong, who is Head of Behavioural Science at Ipsos, and a Professor at Nottingham University Business School. He works with a wide range of organisations (both private and public sector) to design and deliver behavioural change through the use of behavioural science. His new book 'Out of Time: the revolution underway in beliefs about being human' is out now. In it, he seeks to make sense of our current state of liminality, and questions what we wish humans to become from this state. So, we discuss all of the above and along the way, Nietzsche, Descartes, the CIA and the late, great Daniel Kahneman all get a mention, along with many others. I hope you'll enjoy listening to Colin as much as I did!