Florencia Lujani "The Four D's and Regenerative Capitalism"

Series ThreeThis episode of 'The New Abnormal' features  Florencia Lujani, a Strategy Director based in London who specialises in brand & creative strategy. She started her career a decade ago at TBWA Buenos Aires, where she learnt about 'Disruption Planning' before moving to the UK. She's since worked at JWT London, We Are Social, and Ketchum PR, before joining Media Bounty, one of the leading ethical creative agencies in the country. Florencia works with brands and the climate sector developing strategies that help shift the world to a sustainable economy. (She recently completed a Master’s Degree in Cultural Studies from Birkbeck, University of London, where she studied the intersection of culture, the economy, advertising, the climate crisis and consumer culture). Florencia also publishes her Substack newsletter 'Cultural Patterns' where she writes about cultural phenomena, new forms of creativity, the climate crisis, emerging consumer behaviour and their impact on brand strategy. She's written for WARC, The Drum, Contagious, The Guardian, Marketing Week and her thinking has been published in the UK, Spain, Germany, the US, and Latin America. In this episode, we discuss a range of issues relating to her specialist knowledge, and in particular, some of her latest thinking regarding "if you don't have a climate plan, you don't have a business plan".  

Om Podcasten

#TheNewAbnormal podcast (over 200,000 downloads…) focuses on understanding today and anticipating the future. Discussing these subjects via the stories and viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and public speaker. My first book went to No1 in the business charts, whilst my second was shortlisted for the 'Business Book of the Year' Awards. ('The New Abnormal' is bought to you in partnership with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges. The Institute’s core offerings inc megatrend analysis, scenario planning, risk assessment, innovation processes, and strategic foresight re: helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series! Please note that the podcast was set up during the early days of Covid, and is divided into Series One [2020-21] Series Two [2021-22] Series Three [2022-23].  All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020