Lore Oxford 'Cultural Insights re: Brave New Worlds'

Series TwoThis episode of #TheNewAbnormal podcast features Lore Oxford, Global Head of Cultural Insights at We Are Social, where she combines academic research methods with a digital-first approach to understand and track culture on a global scale. Her work is designed to unearth cutting edge insights that drive cultural impact for multinational brands inc Guinness, Bumble, adidas and Instagram. When she’s not busy analysing her fellow humans, she can be found defending TikTokers and the art of the selfie from contemporary culture snobs. In this episode, we discuss the above, and the latest annual trend report from the agency 'Think Forward 2022' which explains how we're stepping into #BraveNewWorlds. (It’s based on a series of trends identified by their Cultural Insights team, a network of 50 analysts and strategists globally, and supported by a survey of 3,000 people aged 18+ who use social media daily from the US, UK, France, Italy, China and Australia).As she says "we’re on the brink of a renaissance in creativity on social, in which brands and creators alike are going to have to work harder and better to make us laugh, move us, and connect us". 

Om Podcasten

#TheNewAbnormal podcast (over 200,000 downloads…) focuses on understanding today and anticipating the future. Discussing these subjects via the stories and viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and public speaker. My first book went to No1 in the business charts, whilst my second was shortlisted for the 'Business Book of the Year' Awards. ('The New Abnormal' is bought to you in partnership with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges. The Institute’s core offerings inc megatrend analysis, scenario planning, risk assessment, innovation processes, and strategic foresight re: helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series! Please note that the podcast was set up during the early days of Covid, and is divided into Series One [2020-21] Series Two [2021-22] Series Three [2022-23].  All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020