Steve Lacey 'The Outsider - on a mission to challenge the wisdom of convention'

Series OneSteve Lacey has a reputation for being a genuine outsider, in an industry where being 'inside the bubble' is the 24/7 reality for the vast majority of its workforce. (Hence him founding 'The Outsiders: an international network of misfits and experts'). He understands diversity and prides himself on conducting research outside the margins, delivering social insight that really makes an impact. His team also works outside industry norms, and in this reposted episode we discuss leading-edge approaches to conducting research, his views on 'real' cultural & societal trends, and some emerging issues that he expects to impact our futures.As part of this, we debate his views about the 'Death of Rebellion', brand leadership, the need for reflection and hope re: #TheGreatReset, and of C19 as a catalyst for creativity. Finally, I have to point out that this is one of the earliest episodes of #TheNewAbnormal and I've reposted it, as listening to / learning from Steve is always such a pleasure. He's a genuine star of the research world.