How Booking Agents Negotiate

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comJJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals. Utilizing his 20+ years of experience, Cassiere oversees the diverse Music Touring Department alongside his partners, and leads the agency’s Comedy Department, where he has worked closely with well-known, established headliners, while also nurturing emerging talent from the screen to the stage, transforming them into headlining sensations with robust ticket sales, selling out all types of venues around the globe.00:00 - Welcome04:44 - JJ Cassiere and how he started 33 & West12:16 - The roots of 33 & West from the Florida punk metal scene17:14 - When it comes to representation, what do you look for in a new artist?21:15 - How important is ticket history when finding representation, and what is your approach with developing a new artist?29:22 - Support tours and tour buy-ons39:28 - JJ’s philosophy of picking up the phone45:46 - How do you set up tours for guarantees vs door splits?55:04 - Merch splits at venuesSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with JJ Cassiere:Website: https://www.33andwest.com/Instagram: https://www.instagram.com/jjcassiere/X: https://twitter.com/JJCassiereLinkedIn: https://www.linkedin.com/in/jj-cassiere-230036a9/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.