How Tai Verdes Went from TikTok to Top 40

This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com4:06 Welcome6:12 Work of Art Management12:11 The story behind Tai Verdes16:11 Creating partnership with Tai Verdes21:42 TikTok influencer marketing deals28:50 Gaining leverage with the major labels35:07 Preparing a tour for someone who’s never performed38:02 Advice for independent artists41:30 Should artists be embracing Snapchat?43:03 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ryan Chisholm:Work Of Art (Website): https://workof-art.com/Work Of Art (Instagram): https://www.instagram.com/woa/Instagram: https://www.instagram.com/ryanchisholmTwitter: https://twitter.com/ryanchisholmLinkedIn: https://www.linkedin.com/in/ryanchisholm4/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.