Paying To Get on Spotify Playlists Legally?
The New Music Business with Ari Herstand - A podcast by Ari's Take - Wednesdays
This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you. Get 15% off your first campaign with Groover with the code ARISTAKEWebsite: Groover.co Variety Article (Streaming Fraud): https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/ 00:00 Artists' Goals and Varying Needs01:18 Introduction to Groover02:08 Streaming Fraud and Shady Companies03:35 The Ecosystem of Playlist Curators05:28 What is Groover?09:41 Evolution of Playlists and Curators12:26 Starting Groover in California13:21 The Rise of Playlists14:17 Types of Playlists on Spotify17:05 Groover's Focus on User-Generated Playlists18:28 The Impact of Playlists on Artists' Careers19:26 Nourishing Different Types of Playlists22:38 Pitching Songs to Playlist Curators on Groover26:53 Paying for Consideration, Not Placement28:21 The Streaming Fraud Issue35:42 Verifying Legitimacy of Playlists40:26 Factors Affecting Success on Groover44:46 Defining Success in the New Music Business50:42 Tailoring Music to Please Curators56:26 Quality vs. Tailoring in Groover Campaigns01:05:39 Varied Results on Groover01:09:18 Finding Your Own Pace in the Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.