S28 E1: Why Do You Say “Yes” When You Want to Say “No”? (Vanessa Patrick)
The Next Big Idea Daily - A podcast by Next Big Idea Club
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Too often, we say "yes" to friends, bosses, and even strangers when what we really want to say is "absolutely not." Why do we do this? Vanessa Patrick, a marketing professor at the University of Houston, has spent years researching this question. The answer she's come up with could change your life.