The Strategic Genius of Taylor Swift

Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter