Bringing Analytical Thinking to Launch a Major Brand Campaign with Jonathan Beamer, CMO of AmeriSave

In this episode, we speak to Jonathan Beamer, the CMO of AmeriSave, one of the nation's leading and fastest-growing retail mortgage companies. Jonathan has significant experience in both agency and corporate roles and brings the analytical thinking of an engineer to his marketing roles.Jonathan talks about his recent experience launching an ambitious brand campaign featuring CeeLo Green, being a digital-first organization, and the business case for a major brand campaign.Learn more about the new “Lower than Low” campaign from this recent blog post from Jonathan, with the :30 spot video embedded: https://www.amerisave.com/when-they-go-low-we-go-lower/Learn more about Jonathan BeamerLearn more about AmeriSaveFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte