Don McGuire, CMO of Qualcomm on Communicating the Brand Message with Storytelling

In this episode, we speak to Don McGuire, the CMO of Qualcomm, the $40B technology company that is enabling a world where everyone and everything can be intelligently connected. Don shares his view of the business value of brand and how he communicates the brand message for both the corporate brand, Qualcomm, and the consumer-facing brand, Snapdragon, with storytelling.Learn more about Don McGuireLearn more about Qualcomm and SnapdragonFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte