Executing Successful Brand Projects with William Agush

In this episode, we speak to William Agush, the founder and CEO of Adsonica, a software company that helps marketers add interactivity to standard ads with streaming audio.  William is also a deep expert in branding, messaging, and positioning.I’ve had the pleasure of working with William on several branding and messaging projects throughout the years, from simple campaign-level messaging all the way to renaming a public company (and the related messaging work). We discuss the different types of branding projects, along with some of William’s keys to success.Learn more about William AgushLearn more about AdsonicaFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte