#68 Colin Landforce — Building An 8-figure Cannabis Company

In this episode, we have Colin Landforce, CTO for a publicly-traded cannabis company, UnrivaledBrands. Colin has built a career hustling to build one of the biggest names in the cannabis industry and still finds time to work on miscellaneous projects from selling physical goods to even building software. He loves the play of building an agency and then building SaaS and all the systems behind it. We discussed how Colin started becoming an entrepreneur and its challenges especially he built a Cannabis Brand where there are a lot of regulations needed to follow to operate. How to market high ticket sales like firearms amidst the digital marketing environment. Quotes from this episode: “The way you make it work with any partner, even if they are a friend; you communicate clearly and you set expectations with each other, you speak candidly with one another. Put people in roles based on their merit not based on it being the homie.” (7:15) “Cannabis hasn't even come close, like entering pop culture and culture in general in the future, I see tons of loads happening.” (20:47) “I think focus is a little bit of a scam. I jumped into this business, I had my moment of I'm finally going to focus on something. But I did not get outsize results out of it.” (32:26) - Colin Landforce Don’t miss: First Dollar Income Stream (1:22) Why Agency is a Trap? (3:14) Marketing high ticket sales like Firearms (9:17) Will Cannabis catch up to alcohol sales? (18:31) Business idea in Cannabis Space (23:53) Connect with Colin: Twitter Unrivaled Brands Want to hear about new episodes? Subscribe via email and check us out on Twitter: @TheNextGenPod