Aaron Easterly, CEO, Rover - Lessons in Building the World’s Largest Pet Care Marketplace

Our pets aren't just furry friends, they're family. And the pandemic brought this bond into focus for millions of Americans, with one in five households adopting a new dog or cat. But like any family member, pet parents need to care for their pets – and many of them turn to Rover, the world’s largest online marketplace that connects pet owners with pet sitters and dog walkers. That wasn’t always the case. Back in 2011, when Aaron Easterly and his two co-founders started Rover, they faced two ...