Collaborative Course Creation

A literal coffee run this morning - a quick one Creating a course?? Here’s a couple of hot tips xx There’s a ton of questions I’ve had over the years from people about HOW to create online courses. They may have already had a ton of success in the land of working 1:1 with people and now they’re wanting to leverage what they’re doing and what they know…. Or they be just starting out. Either way, I’ve been running coaching programs and courses now for 12+ years (I know!) and there’s a few ways that I’ve tested that work: 1) Pre-create your course and then sell it – evergreen or live with Q&A’s mixed in, etc. 2) Sell it then create it LIVE and then retire it 3) Sell it then create it LIVE and then sell it cheaper as an evergreen/self paced program These have been probably the three main things I’ve tested over the years. When I was first starting out I liked the idea of pre-creating it. That provided me with a sense of certainty and that I knew what I was selling! It was legit… almost like having the physical product in my hand. However, the first one that I did like this, I only pre-created the first two modules. Then, I waited for people to have signed up before creating more. I was always at least one week in advance of where my clients were. It worked well for me. It also meant I didn’t spend months pre-creating something when I wasn’t even sure that it would sell!!! I’ve run other programs where I have run them in ‘rounds’, whereby I’d create the program / deliver the program live and then it would get ‘archived’ so to speak. These were high end programs that I was delivering and I didn’t really want to be releasing what I was teaching to anyone else once that ‘round’ of the program was done. I wanted to deliver them LIVE every time. I also found results were better and people actually went and consumed the training when it was delivered live versus sitting there always available. Thirdly, I still do this with some of my programs today – for my lower end programs. I deliver them live, then they get put into my membership portal and I can if I choose to, release them as self-paced study programs. The best advice I can give you, from experience personally and seeing that of clients, is to start where you want to start… but I wouldn’t go creating everything in advance before selling it. For the full low down on it, jump in the replay of a short (for me!) coffee run from today. Have a great day and I’ll see you soon, Nicola x