Copywriting hacks. Posts. Ads. Landing pages. All of zem.
The Nicola Moras Show - A podcast by Nicola Moras - Tuesdays
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Welcome to TCR592 ok. We all know that in order to have a business we need to make money. And in order to make money we need to have clients. And in order to get clients, they need to know who we are and that we exist. And in order for that to happen, we need to be VISIBLE. And in order to be visible we need to put ourselves out there. And in order to put ourselves out there we need to …….. Well! The first ‘key’ to putting yourself out there is to decide what it is that you want to talk about and what you’re actually going to put ‘out there’, right? Yes. ( I see you nodding there!). There are a couple of great things that you can do (almost right now) that work in tandem with each other: Regular content to educate, help and entertain your audience and secondly, putting out a lead magnet that you have put together to help them in a bit more detail on a specific problem. You need to know your niche! Not in a ’40 years and struggling with the juggle’ type of niche. What do they say? What is their self talk? What are their emotions? What are their thoughts? What actions are they taking / not taking / avoiding? Then. You need to know what they WANT. How do they want to feel? What do they want to do? What will this do for them? How will this change them? Then: You need to let them know what you’ve got for them and how it will help. Then, tell them how to access what you’ve put together. REMEMBER. There are two ways to use this copy. The first is on the ad or the post that you’re going to put out there. Secondly, you’ll have some copy (not much) on the landing page where they will enter their info to download. Simple! Hope it helps. If you’re not having fun (or success) with your lead magnets let me know. I thought I’d throw together a mini-audit for you. $197 and a list of recommendations for you to implement within 48hours. BAZINGA! Nic x BTW. VISIBLE LIVE. Happening in about 4 weeks! GET YOUR BUTT REGISTERED: www.join.nicolamoras.com.au/visible-live