The future of sustainable food and nutrition with co-founder at Huel, James Collier. #99

“In the 21st century, you can’t just rely on eating the best diet nutritionally, you have to think about what’s better for the world as well.” I have known my guest today for many years, having collaborated with him on a number of health, nutrition and body-building books in the noughties. James Collier is the co-founder and head of nutrition at Huel, a nutritionally complete powdered food brand that I happen to use every day. He is also the co-founder of the highly popular bodybuilding website MuscleTalk. Launched in June 2015, Huel was the brainchild of Julian Hearn, who partnered with James to design a formula for a healthy product that could become the future of food. Huel is now one of the most successful meal replacement companies in the world – not that James likes to call it meal replacement. “When you’re discussing what you’re having for dinner you don’t say: ‘shall we have pizza or replace it with fish and chips?’ Huel is a meal, it’s food in powdered or liquid form.”Made with ingredients like oats, rice, peas, coconut and flaxseed, Huel contains 26 essential vitamins and minerals and is 100% plant based and sustainable. We talk about the how the product got off the ground and why sustainable nutrition has to be the future of food. We also discuss: The importance of recruiting well in businessMoving careers from the fitness to food industryMacronutrient ratios and what they meanHow different nutrients interact with each otherNutrition and mental health You can connect with James on Twitter, Instagram, and Facebook. Find out more about Huel at uk.huel.com. About The Nicole Bremner Podcast:Nicole Bremner is an investor, speaker, writer, and podcaster. After a successful decade building a multi-million property portfolio in London, Nicole was forced by a number of external obstacles to stop, take stock and figure out what really matters in life.Following a period of healing and reflection, she discovered that what doesn’t kill you makes you stronger and, so very often, setback is followed by real success. On The Nicole Bremner Podcast, she speaks to others who have triumphed in the face of adversity and explores the lessons they have learned along the way.To find out who’s coming up next on The Nicole Bremner Podcast, follow Nicole on Instagram @nsbremner and facebook or subscribe to her YouTube channel. You can also support the show here.Disclaimer:The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research.Support the show (https://www.buymeacoffee.com/NicoleBremner)Support the showDisclaimer: The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research.