#60 - Stories Sell Better Than Benefits: Unlock the Secret w/ Francisco Mahfuz

Watch on YouTube: https://youtu.be/7zgeTBsX6O4 Francisco Mahfuz has always loved speaking, even before he had anything useful to say. He's been telling stories in front of audiences for a decade, and even became a National Champion of public speaking. Today, he’s a keynote speaker and storytelling coach trusted by global organisations to inspire teams and individuals to communicate more effectively through intentional storytelling, and his clients include PepsiCo, HP, the United Nations, Santander and Cornell University. He's the author of "Bare: A Guide to Brutally Honest Public Speaking”, the host of The Storypowers Podcast, and he teaches communication at IESE, one of the top 10 MBAs in the world. In this insightful episode, Francisco shares his journey from being a shy kid to becoming a renowned storytelling expert. He reveals the power of storytelling in business, explaining how it can help entrepreneurs attract clients, grow their brands, and stand out in a crowded market. Francisco provides actionable tips and exercises to help you capture and share your own stories more effectively, making your communication more engaging, memorable, and impactful. 🟪 Important Timestamps (00:00) Trailer (01:47) What is Storytelling (03:39) Crafting Your Elevator Pitch with Stories (15:20) Injecting Personality into Your Message (29:57) Exploring the Uniqueness of Story Powers Podcast (33:06) Becoming a National Champion in Public Speaking (36:51) From Public Speaking to Professional Speaking (43:19) Harnessing the Power of Storytelling in Content Creation 🟪 Connect with Francisco Mahfuz LinkedIn: https://www.linkedin.com/in/fmahfuz/ Newsletter: https://storyclub.beehiiv.com/subscribe Website: https://www.franciscomahfuz.com Podcast: https://www.franciscomahfuz.com/podcast 🟪 Support the Show Subscribe to The Nomad Solopreneur Letter for the business model breakdowns and exclusive content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ 🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio Until Next Week, Pura Vida!