S1 Ep4: What is PR and Why is it Important for Your Business? With Caroline Joynson

Michael Edwards from The Northern Affinity was joined by Caroline Joynson from Cheerleader PR who talked us through the world of PR.   Caroline's mission is to “help passionate business owners get media coverage and PR.” We discussed how the world of PR is changing in the current environment and how important it is right now for businesses to be visible and getting good PR. You can find out more about Caroline here: https://thenorthernaffinity.co.uk/our_partners/caroline-joynson/ Find Michael and The Northern Affinity:  [email protected]  www.thenorthernaffinity.co.uk  https://www.linkedin.com/in/michael-edwards-thena/