S3 Ep44: How to build a personality into your brand and why it's important

Michael was joined by Marcus Morgan-Etty from SingleThread to discuss how you build a personality into your brand and why it matters so much. During the discussion, we looked at; - What is your brand - Why it is important to be different - Example of brands who are doing this really well - What steps you can take to bring personality to your brand, no matter your business size or budget.