Skill #1: Applying Empathy to Your Audience Analysis

Once you’ve found your end-user, think about how you find his or her truest needs for the product or service.For many technical writers, it looks something like this: compile a series of  fairly generic questions – “how old are you?”, “how familiar are you with the technology?” – and hope their responses unveil their needs.Sometimes it works; but other times, you’re left asking yourself, “What did I miss?”The answer is simple: Empathy.In this episode, you’ll learn how to apply empathy to your audience analysis so you can get greater insights on your end-users’ needs, and in turn, create more effective content.The Show NotesVirtual Crash Course in Design ThinkingDr. Lam’s scholarly article on audience analysis