484: Paid Ad Predictions & Strategies to Leverage Now - 2023 Marketing Mastery #5

It’s day 5 and the last day of my 2023 Marketing Mastery series! I think I’ve saved the best for last…predictions and strategies for running paid ads this year.  One of the most common questions I hear in the digital marketing space is, “do Facebook ads still work?” In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great places to start when it comes to paid ads.  BUT, there are other platforms, too. If you’ve considered expanding where you are running ads (or if you’ve never run a single ad and don’t know where to start!), you’re going to want to tune in. I’ve got the information you need to decide where you should be putting your money and what will benefit your business the most. Listen in!