OKRs at Google

Margo Georgiadis, former president of the Americas at Google for 8 years, leads a master class for executives on why the choice of measures is really a strategic decision, and how clarity and alignment on the right measures are growth fundamentals. Her examples from leading Google's ad business and YouTube are priceless and her experience bringing OKRs to Ancestry.com as CEO and to 40-person startups is equally insightful.