OMR Podcast International: Refocussed
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech - A podcast by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR
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Last November, Lithuanian second-hand clothing app Vinted announced it would attempt to merge all 8.5 million German "Vinties" into the mother app. It was an ambitious plan with massive risk attached in a second-hand market with a total volume approaching nine figures. Much was at stake for Vinted and its CEO Thomas Plantenga, who called it "brand suicide." OMR editors Martin Gardt and Scott Peterson take a closer look at the second-hand fashion market to see if Vinted's move paid off.
