with Awin CEO Adam Ross
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech - A podcast by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR
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In early 2021, Adam Ross was appointed CEO at Awin, the world's largest affiliate network. In the OMR Podcast, I spoke to Adam about his tenure at AWIN, how the industry has evolved from being perceived as supremely shady to an absolute must for advertisers and publishers, how the company has transformed from a niche service provider to a "feature-rich martech platform" and the impact of influencers on Awin—and Awin on influencers. If you've ever wanted to know what affiliate marketing is and why it's essential in today's landscape, this is one podcast episode you do not want to miss.
