with eToro CEO and co-founder Yoni Assia

In the OMR Podcast International, co-founder and CEO Yoni Assia discusses the importance of user experience for eToro, the impact of the social component on growth, engagement and retention, platform features, crypto, investment tips for beginners and a rather unsucessful dinner with Warren Buffett. He also spoke at length about past, prominent ad and marketing campaigns, including sports sponsorship deals, ads featuring Alec Baldwin and a spot during last year's Super Bowl.

Om Podcasten

From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.