with Sophie Trelles-Tvede

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech - A podcast by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR

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For Sophie Trelles-Tvede, founding Invisibobble was a headache. Literally. Invisibobble, you see, is in the business of hair ties—something that always gave Tvede splitting headaches. But thanks to a bad taste party and a university in England that really wasn't challenging her, she came up with the idea for Invisibobble.