Francis Brero - Data Can Be Deceiving: Why You May Be Solving the Wrong Problem

By all accounts MadKudu had an incredible product, but they suffered very low day-2 retention rates after registration. Though the data pointed to a retention problem, it was actually a conversion one; most of their sign-ups were low quality leads that would never convert anyway. Join Francis Brero, co-founder & CRO, as he walks you how he solved this mystery by targeting the (right) metric everybody else overlooked.