Larry Kim - Inverted Unicorns: How to Think Outside the Box for Unexpected Facebook Ads Success

It's no secret - Facebook ads are getting more expensive and the market for them more competitive. Luckily, there's another way. Forget the usual Facebook ads playbook - targeting people who are obviously relevant to your ads - and start getting creative. Join Larry Kim, Founder & VP of marketing at MobileMonkey, on this podcast to learn all the unorthodox tips and tricks he's personally leveraged - or witnessed firsthand - for finding Facebook ad success in the most unlikely places.

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We interview top Product & Growth Leaders and ask them one question, "What is one unconventional growth tactic/strategy that worked surprisingly well?"