Rand Fishkin - Starting from Scratch: How Creating a New Product Category Can Supercharge Your Startup Growth

The One Growth Show - A podcast by Growth Marketing Conference - Thursdays

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Business

You already know Rand Fishkin. The founder and former CEO of Moz, he's something of an icon in the SEO space. But once he moved on to build SparkToro, he had to start from the beginning. Nobody even had a word for what his startup was selling, so he invented a new category - audience intelligence. Tune in to get a full rundown of the whole Sparktoro journey - from beta to alpha - so you can follow his successful gameplan too.