Melinda Byerley - How To Turn LinkedIn Into A Personalized Growth Machine
The One Growth Show - A podcast by Growth Marketing Conference - Thursdays
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Melinda Byerley, Founding Partner of Timeshare CMO, explains how she finally cracked the code on Linkedin. No, it was not some hack, she went back to the basics with a single post offering 4 hours of her time to anyone that met her target criteria. She said a high percentage of these calls turned into deals, but it wasn't about that. It was about serving people and learning from their challenges.