[Marketing Success Series #6] Instagram Sales Strategy 101

Here's the 411 on my IG Sales Strategy 101 -- it has 3 core parts (I go into more details during today's episode of The Online Business Show...but I wanted you to have a little teaser).1. Your Audience -- I need you to get crystal clear on WHO you help. BUT, I want you to skip the generic demographic stuff everyone teaches. I don't care as much about your ideal client named Samantha who is 36, drives a Honda Pilot, is a mom of 2, and drinks a grande skinny white mocha from Starbucks every morning. What I DO dare about is WHY she gets that drink every morning (Is it because she's a creature of habit? Is it because she sees it as a treat for herself? Because she likes the consistency of Starbucks? Is that drink her moment of reprieve from her crazy life?). I care about WHY she is a mom -- what does motherhood mean to her. I care more about her thoughts and beliefs and values than I do about her favorite place to shop and favorite magazine.2. Your Offer -- You gotta sell one thing...and that's it. I know, you may be cringing right now. But, I promise you, the sooner you streamline your business and focus on ONE program, product, or service, the sooner you'll have more peace of mind in your work. Sure it takes time and trial and error to find the RIGHT one thing...but once you're there, you gotta stick with it and focus. This is the primary way you are creating transformations for your customers and clients.3. Your Sales Process -- To make sales in your business you MUST, you MUST, you MUST ask people to buy. You don't have to do it all the time and you don't have to act like a used car salesman. You can do it tactfully and thoughtfully and on YOUR terms. But, you'll need to have a real process for getting your followers to move from lurkers and likers to BUYERS. Having a plan for consistently positioning you and your brand then promoting your program, product, or service is key to a profitable IG strategy.And that's just the tip of the IG Sales Strategy iceberg. I break it all down and go over it step-by-step during today's episode of the podcast -- out now where ever you listen to podcasts! Look for The Online Business Show and tune in to learn more!--------------------------MORE EPISODE RESOURCES:Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: tylerjmccall.com/obs/episode-51