Episode 114 - OPEX - Leading Gents - Perfect Marketing - is there any such thing? With David Baer

My guest today is David Baer of Baer on Marketing! We all know how often marketing strategies and activities are out of sync with the actual customer experience post sales or service delivery!  We discuss the importance of brand alignment across the entire customer journey.  But also how and why email marketing is so important! Full disclosure - we at rutz consulting are not exactly a great example!  David explains why “One size fits all” is not an effective marketing strategy for solopreneurs or small businesses. Copying what others do might actually damage your brand!  David demonstrates how he works with his clients to find the most effective and profitable marketing strategies for their business!  And not to forget - David’s podcast - More Perfect Marketing!David Baerhttps://www.linkedin.com/in/winebaer/ https://baeronmarketing.com/ Podcast: moreperfectmarketing.com Community: mpmcommunity.com   Course Waitlist https://rutzconsulting.com/customer-service-course/ Marianne on Linkedin: https://www.linkedin.com/in/marianne-rutz/ Rutz Consulting Website: https://rutzconsulting.com/   This Podcast is produced by: Andrew Madden Photography & Media Production