The Opportunity Ep.41: Using Expert Writers to Build Authority in Your Niche

On this episode of The Opportunity Podcast, we will be speaking with Doron Wolffberg, a content site builder who started out as an SEO expert for an agency before branching out to building his own niche sites. Doron explains how Google algorithm updates have been pushing niche site builders to produce more quality content for their sites and how his focus on quality allowed him to become an authority in the pet space. Doron gives us a detailed breakdown in how he approaches building content sites with an SEO strategy in mind, and how Google's shift towards quality and intent has altered his focus over time. He gives us his ROI when it comes to hiring content writers, the process he takes in building a team of experts in a given niche, and what his content site's performance looks like today. He also shares how was able to create an omni-channel strategy, even on difficult channels like YouTube. Doron shares his end results: scaling traffic to new heights, managing to multiply earnings, and creating a solid following across different marketing channels. Sit back, grab a coffee, and get ready to learn how you can scale your omni-channel content empire with the help of experts.