Episode 022 - Email Lists, Myths and Blasts

In today’s episode of The Optimized Ecommerce Podcast, Tanner and Aleks discuss how to put your email list to good use and why you should consider doing such.  Fact, it costs 6x to 7x  more to market to new customers than to market with existing ones. Hence, it’s more practical to make use of something that you already have at your disposal like your existing customer’s email address. If you have doubts or are still skeptical of this age-old method, then don’t miss today’s episode! And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.