Greatest Hits: Tracy Martin – The 21st Century TC

It's no secret that things are tightening up in the ortho space…With increased competition from direct-to-consumer options, we can't get by simply on the strength of our clinical outcomes and a friendly office environment.It is critical that our processes are geared towards providing our patients with the best experience and the least friction to increase our case acceptance rates. After all, what good is the ability to perform amazing orthodontics if nobody accepts treatment recommendations?...