The Free Consult Debate - Boosting or Busting Your Practice?

I've been thinking a lot about something that keeps coming up in our orthodontic community - the whole "free consultation" debate. That constant back-and-forth about whether we should charge for consults or offer them for free.Look, I get it. As orthodontists, we've invested years in our education and expertise, and our time is valuable.But here's what's really been bothering me: while we're all debating whether to charge $200 for a consultation, many of us are still charging the same fees fo...