Why Your Marketing Strategy Might Fail

Picture this: you're at the helm of your practice, steering through the intricacies of decision-making. But have you ever paused to consider just how much you truly know, especially in those areas where you assume expertise? I wanted to share some thoughts with you on a topic that's been on my mind – expertise and the Dunning-Kruger effect. You've probably heard me talk about this before, but it's always worth revisiting. It's humbling when we bring in true masters, realizing how little we ...