The Blair Witch Project - Ep04 - Promotion

Playback - A podcast by The Academy of Motion Picture Arts and Sciences

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TV & Film

Our final episode covers The Blair Witch Project’s wide public release and the groundbreaking promotional campaign that followed. It was the first “viral marketing” case of its kind, permanently changing the course of movie advertising for the social media age. Our story concludes with the minting of a new genre: found footage.