Is The Trade Press A Source Of Truth, Or Hype? With Lara O'Reilley

This week we are joined by the awesome Lara O'Reilley, Media and Advertising Editor at Business Insider, and started the discussion with a very loaded question: considering how much the trade press is a representation of our industry, is it acting more as a source of truth that calls out the bullshit, or a source of hype that perpetuates it? A chance to also discuss how to get yourself spotted by editors, and whether there is a space for more opinionated coverage of our industry!