Why Do Emotions Matter So Much In Advertising? With Claire Strickett

Emotions have been at the heart of successful marketing for decades, and a strategy greatly popularized in the last decade by the work of Binet & Field. This week, we're joined by the brilliant Claire Strickett from adam&eveDDB to bring a grounded view on the importance of emotions. A chance to better define what we mean by emotions, and put to rest some of the many misconceptions peddled in our industry.