Will Calls To Boycott Hurt Bud Light?

The Overthinkers - A podcast by Rachel Mercer & Shann Biglione

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Business

Bud Light experienced pretty severe backlash after putting the face of influencer Dylan Mulvaney on its cans (and on TikTok). As the brand tried to explore its new identity away from what it called "fratty humor", did they make a strategic mistake or were they just not prepared enough for what happened afterwards?