276: The Right Way to Run Brand Campaigns in Google Ads

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - A podcast by Chris Schaeffer, Certified Google Ads Specialist - Mondays

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Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics.Defining a brand campaign (3:07)When you have someone sea...